Users will soon have a updated setting that allows them to reduce the amount of AI-created videos appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 billion AI videos.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale release. This shift aligns with a surge in AI content, fueled by new video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the power to adjust the amount of that, based on their own likes,” said a spokesperson.
AI on the Platform
The platform shared that there are presently 1.3 billion videos on its network tagged as artificially created. In total, more than 100 m media items are submitted to the app each day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI-generated videos they view by accessing the topic control feature in the app and choosing AI-made media. Additional categories that are already be controlled under the setting include news, style, aesthetics, and choreography.
AI Disclosure Rules
Its policies require creators to tag convincing AI-made content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth attach an artificially created label to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This measure is designed to deter users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million AI literacy fund for professionals and institutions to produce informative material about responsible artificial intelligence. This project will assist educational bodies dedicated to educating computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following discussion over plans to lay off numerous content moderators in Britain. The company is planning to eliminate a significant number of roles in its trust and safety division in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it gets reviewed by humans. The company announced a significant reduction in disturbing and violent content handled by content reviewers over the previous year due to reliance on its AI tools.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
